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About Us


Lullaby Lane has been providing top-quality baby products to families for over 50 years. Let us take the guesswork out of finding reliable, affordable and stylish baby products for your growing family. We offer a personalized Baby Registry experience, as well as first-hand knowledge of every product in our store.

Lullaby University is the educational and community component to our retail store. We’re parents, too, and we know that raising kids is a learning experience from the moment you bring home your bundle of joy until, well, forever. Our classes offer tried and true methods for educating parents and children by getting back to the basics. We host a variety of classes on a regular basis including Cloth Diapering, Baby Food Making, Story Time, Art and more!

1 Natural Way is a subsidiary of Lullaby Lane and a Medela-branded partner. We offer breast pumps to expecting moms through your health insurance provider. All pumps are in stock and ship for free. Our customer service team will help you through this process by getting your prescription and keeping you updated. Finally, we’ll follow up with educational videos and emails to support you along the way. Check us out at: or call us at 1 (888) 977-2229 | M-F 8:30am-5:00pm EST